Business Validation Frameworks

Test Business Model Assumptions with Market Reality

What You Learn

Systematic hypothesis testing for business model assumptions

Validation experiment design that generates actionable insights

Customer discovery methods focused on business model validation

Data interpretation skills for making pivot-or-persist decisions

Core Validation Methods

Value Proposition Testing

Do customers actually want this?

Revenue Model Testing

Will customers pay what we need to charge?

Channel Validation

Can we reach customers cost-effectively?

Partnership Validation

Do key partnerships create mutual value?

Building vs Validation

Build & Pray	Validate & Build
Binary success/failure	Continuous learning and adaptation
Expensive pivots	Low-cost experimentation
Rely on expert opinions	Generate market evidence
Build first, test later	Test assumptions before building

Perfect for:

✓ Early-stage ventures testing initial business model assumptions
✓ Innovation teams evaluating new product opportunities
✓ Corporate ventures reducing risk before major investments
✓ Product managers validating feature-business model alignment