404 Test

Another faster and somewhat riskier variation of a feature stub. It is very similar except you do not put anything behind the button or link whatsoever. To learn if a feature is desirable you simply count the number of 404 errors generated.

Experiment Type:

Experiment Theme:

Validation Objective:

Data Type:

Discovery

Desirability

Market, Product

Quantitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

DesignProductTechnology

Prerequisites

Existing ProductIntegration and Analytics

Why use this experiment

Relevant Questions

Are customers interested?What message works best?Who are the target audience?

Experiment Tags

FeaturePositioningQuantitativeSmoke TestValue Proposition

Evidence Collected & Confidence (1-5)

# of Page Loads 4

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