A Day In The Life

Tail a potential user for a day and make observations. This will help you understand their journey and the challenges that arise. Ask them to document their thought process in a Customer Journey Map:
- What did they do?
- How did they feel about it?
- What challenges did they face?
- How did they solve those challenges?
Analyze / Ask what their actions imply about their needs.

Experiment Type:

Experiment Theme:

Validation Objective:

Data Type:

Discovery

Desirability

Market, Product

Qualitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

Research

Prerequisites

ConsentTarget Customers

Why use this experiment

Relevant Questions

Experiment Tags

Evidence Collected & Confidence (1-5)

Customer Gains 3Customer Jobs 3Customer Pains 3Customer Quotes 3

Experiment Pairing

Do these experiements before

Customer Support AnalysisOnline CommunitiesSearch Trend Analysis

Pair with these experiments

Filter by Do this After

Social Ad CampaignStoryboardWeb Traffic Analysis

Tools

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