Mystery Shopping

Complete the buyer's journey for one or more competitors, including reviewing their marketing, buying their product, and using their product. This provides insight into your competitors and the current state of the market.

Experiment Type:

Experiment Theme:

Discovery

Desirability, Viability

Validation Objective:

Problem

Data Type:

Qualitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Medium

Capabilities

ProductResearch

Prerequisites

Competitor Products

Why use this experiment

Relevant Questions

How do competitors solve this problem?What gaps exist in competitor offerings?What is the current customer experience in the market?

Experiment Tags

Competitive ResearchCustomer ExperienceProblem DiscoveryProblem StageQualitative

Evidence Collected & Confidence (1-5)

Buyer Journey Mapping 3Competitor Insights 4Feature Benchmarking 4

Experiment Pairing

Do these experiements before

Competitor AnalysisSecondary Market Research

Pair with these experiments

Competitor Analysis

Filter by Do this After

Competitor AnalysisSolution Interview

Data Terms & Conditions

Contact

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