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Beta launch

Launch a fully functional MVP in a controlled test group for testing and learning purposes. The operative word here is: controlled test group. Keep your groups small and respond to feedback and issues quickly. Use the exclusivity of beta-access to generate pre-hype and create momentum behind the eventual launch.

Experiment Type:

Experiment Theme:

Validation Objective:

Data Type:

Validation

Desirability, Feasibility, Viability

Market, Product

Quantitative, Qualitative

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Evidence Collected & Confidence (1-5)
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