A Day In The Life

Tail a potential user for a day and make observations. This will help you understand their journey and the challenges that arise. Ask them to document their thought process in a Customer Journey Map:
- What did they do?
- How did they feel about it?
- What challenges did they face?
- How did they solve those challenges?
Analyze / Ask what their actions imply about their needs.

Experiment Type:

Experiment Theme:

Discovery

Desirability

Validation Objective:

Problem

Data Type:

Qualitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

Research

Prerequisites

ConsentTarget Customers

Why use this experiment

Relevant Questions

What does the customer's current workflow look like?What pain points occur in their daily routine?What workarounds are they using now?

Experiment Tags

Customer ResearchEthnographicProblem DiscoveryProblem StageQualitative

Evidence Collected & Confidence (1-5)

Customer Gains 3Customer Jobs 3Customer Pains 3Customer Quotes 3

Experiment Pairing

Do these experiements before

Customer Support AnalysisOnline CommunitiesSearch Trend Analysis

Pair with these experiments

Filter by Do this After

Social Ad CampaignStoryboardWeb Traffic Analysis

Data Terms & Conditions

Contact

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