Smoke test

Launch a website as if your product were already a service available. This will help you gauge initial interest, analyze conversion rates & test pricing.
Landing pages, basic marketing materials, and 'buy now' buttons that don't really function are examples of this concept. This can be a valuable, simple stage of validation.

Experiment Type:

Experiment Theme:

Validation

Desirability, Viability

Validation Objective:

Product

Data Type:

Quantitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

MarketingProduct

Prerequisites

Analytics SetupLanding Page

Why use this experiment

Relevant Questions

How many visitors convert to sign-ups?Is there market interest in this solution?What messaging generates the most interest?

Experiment Tags

ConversionDemand TestingEarly ValidationLanding PageProduct Stage

Evidence Collected & Confidence (1-5)

Conversion Rate 5Pricing Sensitivity 3Visitor Interest 4

Experiment Pairing

Do these experiements before

Social Ad CampaignValue Proposition Testing

Pair with these experiments

Filter by Do this After

Email CampaignPresaleSimple Landing Page

Data Terms & Conditions

Contact

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