Discovery Survey

Survey with open ended questions that don't create any bias. Most suitable for uncovering jobs, pains, and gains of the customer.

Experiment Type:

Experiment Theme:

Discovery

Desirability

Validation Objective:

Problem

Data Type:

Qualitative

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

MarketingResearch

Prerequisites

Survey DesignTarget Customers

Relevant Questions

What are customers' biggest problems?What jobs are they trying to accomplish?What solutions are they currently using?

Experiment Tags

Customer ResearchProblem DiscoveryProblem StageQualitativeSurvey

Customer Gains 3Customer Jobs 3Customer Pains 3Customer Quotes 3

Do these experiements before

Customer Discovery InterviewSocial Ad CampaignSpeed Boat

Pair with these experiments

Close Ended Survey

Filter by Do this After

Card SortingFeature Stub

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