Product Box

A facilitation technique used with customers to visualize what's important to them in packaging a product for sales.
Users are asked to design the front side of the packaging (a box) for the product that they would like to buy.

Experiment Type:

Experiment Theme:

Discovery

Desirability

Validation Objective:

Solution

Data Type:

Qualitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

DesignResearch

Prerequisites

Facilitation SkillsWorkshop Materials

Why use this experiment

Relevant Questions

How would customers describe the value?What features matter most to customers?What messaging would make them buy?

Experiment Tags

Customer ResearchFeature PrioritizationQualitativeSolution StageWorkshop

Evidence Collected & Confidence (1-5)

Customer Priorities 3Key Features 4Value Proposition 3

Experiment Pairing

Do these experiements before

Customer Discovery InterviewDiscovery Survey

Pair with these experiments

Buy A FeatureCard Sorting

Filter by Do this After

Paper PrototypeSolution Interview

Data Terms & Conditions

Contact

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