Event Smoke Test

Create an event and invite the target audience.
Through an event you can do a lot of other experiments. The biggest benefit is that you get a self-selecting group interested in your topic and have them in a room or virtual space where you can test ideas and get feedback. If they don't show up, that's also a validation.

Experiment Type:

Experiment Theme:

Validation Objective:

Data Type:

Validation

Desirability, Viability

Market

Quantitative

Requirements

Cost

Medium

Setup Time

Medium

Run Time

Low

Capabilities

MarketingResearch

Prerequisites

Event ConceptTarget Audience

Why use this experiment

Relevant Questions

What aspects generate most engagement?What level of interest exists?Who attends?

Experiment Tags

Community BuildingEvent MarketingIn-person Validation

Evidence Collected & Confidence (1-5)

Attendance Rate 3Engagement Metrics 3Feedback Quality 4

Experiment Pairing

Do these experiements before

Social Ad CampaignValue Proposition Testing

Pair with these experiments

Filter by Do this After

Focus GroupsSolution InterviewWorkshop

Tools

EventbriteMeetup

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