Presale

Presell the product to early willing customers to validate both the value proposition and ability to convert customers. Using an e-commerce tool (e.g. Shopify) and a low-cost third-party plugin (e.g. Preorder Now) will allow you to implement a simple pre-order flow.

Experiment Type:

Experiment Theme:

Validation

Desirability, Viability

Validation Objective:

Product

Data Type:

Quantitative

Requirements

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

MarketingSales

Prerequisites

E-commerce SetupValue Proposition

Why use this experiment

Relevant Questions

How strong is early demand?What price are they willing to commit to?Will customers pay before we ship?

Experiment Tags

Demand TestingProduct StagePurchase CommitmentSalesSales Validation

Evidence Collected & Confidence (1-5)

# of Pre-orders 5Conversion Rate 4Revenue 5

Experiment Pairing

Do these experiements before

Letter Of IntentSales Pitch Smoke TestSimple Landing Page

Pair with these experiments

Filter by Do this After

CrowdfundingLetter Of IntentWaiting list

Data Terms & Conditions

Contact

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