Focus Groups

Facilitated discussion with a small group of target customers to gather feedback on concepts or prototypes and understand collective perceptions.

Experiment Type:

Experiment Theme:

Validation Objective:

Data Type:

Discovery

Desirability, Viability

Market

Qualitative

Cost

Medium

Setup Time

Low

Run Time

Low

Capabilities

MarketingResearch

Prerequisites

Facilitation SkillsTarget Customers

Relevant Questions

How do customers perceive our solution?What features matter most?What language do they use?

Experiment Tags

Customer InsightsGroup DiscussionQualitative Research

Concept Validation 3Customer Feedback 4Group Insights 3

Do these experiements before

Customer Discovery InterviewDiscovery Survey

Pair with these experiments

Filter by Do this After

Paper PrototypeValue Proposition Testing

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