Wizard of Oz

Test a prototype that gives the impression of a fully functional product, but actually has no code behind it. This approach also works for some physical products. The Nicola electric truck was infamously rolled down hill to create their promo video.

Experiment Type:

Experiment Theme:

Validation

Desirability, Viability

Validation Objective:

Solution

Data Type:

Quantitative, Qualitative

Requirements

Cost

Low

Setup Time

Medium

Run Time

Medium

Capabilities

DesignProductResearch

Prerequisites

Product ConceptPrototype MaterialsTime

Why use this experiment

Relevant Questions

Does the concept work before we build it?What is the perceived value of the solution?Will customers use a seemingly automated solution?

Experiment Tags

Early ValidationManual MVPManual TestingProduct TestingSolution Stage

Evidence Collected & Confidence (1-5)

# of Purchases 5Customer Satisfaction 5Time it takes to complete the process 5

Experiment Pairing

Do these experiements before

Feature StubFlyer Smoke TestSimple Landing Page

Pair with these experiments

Filter by Do this After

CrowdfundingMulti Feature MVPSingle Feature MVP

Data Terms & Conditions

Contact

bottom of page