Focus Groups

Facilitated discussion with a small group of target customers to gather feedback on concepts or prototypes and understand collective perceptions.

Experiment Type:

Experiment Theme:

Discovery

Desirability, Viability

Validation Objective:

Problem

Data Type:

Qualitative

Cost

Medium

Setup Time

Low

Run Time

Low

Capabilities

MarketingResearch

Prerequisites

Facilitation SkillsTarget Customers

Relevant Questions

How do customers perceive our solution?What features matter most to them?What language and terms do they use?

Experiment Tags

Customer ResearchGroup DiscussionProblem StageQualitativeWorkshop

Concept Validation 3Customer Feedback 4Group Insights 3

Do these experiements before

Customer Discovery InterviewDiscovery Survey

Pair with these experiments

Filter by Do this After

Paper PrototypeSolution Interview

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