Off-Brand Testing

Test your product or concept under a different brand to isolate the impact of brand perception and get unbiased feedback on the core offering.

Experiment Type:

Experiment Theme:

Discovery

Desirability, Viability

Validation Objective:

Product

Data Type:

Quantitative, Qualitative

Cost

Medium

Setup Time

Medium

Run Time

Low

Capabilities

MarketingResearch

Prerequisites

Alternative BrandingTesting Platform

Relevant Questions

How much does our brand influence perception?What is the core product value without brand?Would customers buy from an unknown brand?

Experiment Tags

Brand TestingCompetitive ResearchProduct StageTestingValue Proposition

Brand Impact 4Core Product Evaluation 3Unbiased Feedback 5

Do these experiements before

Simple Landing PageSolution Interview

Pair with these experiments

A/B TestingSplit Test

Filter by Do this After

Competitor AnalysisSimple Landing Page

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