Customer Discovery Interview

An interview that is focused on exploring customer jobs, pains, gains and willingness to pay.

Experiment Type:

Experiment Theme:

Discovery

Desirability, Viability

Validation Objective:

Problem

Data Type:

Qualitative

Cost

Low

Setup Time

Low

Run Time

Low

Capabilities

ProductResearch

Prerequisites

Interview GuideTarget Customers

Relevant Questions

How much would they pay for a better solution?What problems do customers face daily?What solutions are they using now?

Experiment Tags

Customer ResearchInterviewProblem DiscoveryProblem StageQualitative

Customer Gains 3Customer Jobs 3Customer Pains 3Willingness to Pay 2

Do these experiements before

Online CommunitiesSearch Trend Analysis

Pair with these experiments

Discovery Survey

Filter by Do this After

A Day In The LifeDiscovery SurveySolution Interview

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