Validate Businesses with Confidence
Turn uncertainty into evidence-based decisions with our comprehensive collection of business validation experiments. Whether you're validating market demand, testing product features, or verifying your business model, find the right experiment for your needs.
Why Validate
Business validation is the systematic process of reducing risk by testing your assumptions with real evidence. Rather than building a complete product or solution based on guesswork, validation experiments allow you to:
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Save time and money by identifying issues early
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Make data-driven decisions instead of relying on opinions
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Focus resources on the most promising opportunities
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Build with confidence based on real user feedback
How to Use this Resource
1 / Identify what you need to validate
Is it desirability (do customers want it?), feasibility (can you build it?), or viability (can it be profitable?)?
2 / Consider your constraints
How much time and money can you invest in validation?
3 / Select appropriate experiments
Use our selection guide to find the right methods for your specific situation.
4 / Execute and learn
Follow our experiment instructions to gather actionable evidence
5 / Iterate based on findings
Use what you learn to refine your approach
Experiment Database v2
Sources for v1: The Real Startup Playbook by Kromatic, Testing Business Ideas by Osterwalder, Lean Validation Experiments by Bundl