Fine-Tuning

Validation is a founder's full-time job, but most people run the wrong experiments at the wrong time. They build products before validating markets, collect opinions instead of testing behavior, and assume their context translates to others. This creates a fog of uncertainty where they can't isolate what's failing. The solution isn't more experiments—it's better thinking about which assumptions to test, in what order, and what constitutes real evidence versus wishful thinking

Andreessen Horowitz analyzed spending from 200,000+ startups to identify where real money flows in AI applications. The patterns reveal that while AI hasn't changed fundamental business design principles, it has compressed PLG cycles, horizontalized specialized skills, and shifted how companies design for market entry. Here's what the data shows about building business models in the AI era.

The corporate world has reached a sustainability inflection point. While companies have spent the last decade perfecting their ESG...

AI business design isn't about revolutionary transformation—it's about dramatically expanding what's possible within proven business design methodologies. This expert analysis reveals how entrepreneurs and innovation executives can leverage AI for faster validation, smarter process optimization, and strategic competitive advantages while avoiding common pitfalls and over-hyped promises.

Building a successful venture is counter-intuitive. Like a snowboarder facing different directions while moving downhill, founders must often act against common judgment. The secret? Master retention before obsessing over acquisition. Your most precious resource—time—should focus on what truly signals product-market fit: keeping customers, not just acquiring them. This reverse-engineered approach has saved countless ventures from the trap of optimizing the wrong metrics at th

While I use business design as a term to define what I do, and I consider myself a self-acclaimed business designer, I still try to find ways to simplify the concept and make it more approachable for everyone. I have myself as a persona, so I asked myself a simple question: 'If I had to explain business design to me in a catchy single sentence, what would that sentence be?' Build something with a Purpose and Test Everything!

This is a list of resources where there is good wisdom about business model thinking.

Learn 4 growth models—Sticky, Viral, Paid, and Two-Sided Marketplaces—to optimize revenue growth and outpace customer acquisition.